For your Viewing Experience… VX is now streaming live on all major brands websites, but, what is it and are you aware of it?

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  • the technical elements involved but also,
  • the role of storytelling, meaning that companies should be actively seeking to integrate animators into the core of their product design team and applying a UX designer’s design thinking to their VX research.
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  • Where are individual customers viewing this?
  • What do they want to see in that specific circumstance?
  • What have they just seen which would inform what they’re feeling now? What do you want them to do when they’ve finished viewing?
  • Under VX the user research needs to cover in equal parts, both physical interaction with the content and emotional reaction to the content, in order to create a flawless living design system and brand experience.
  • Does your video content surprise and delight?
  • Most importantly, does it work?
Photo by Uriel Soberanes on Unsplash

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