For your Viewing Experience… VX is now streaming live on all major brands websites, but, what is it and are you aware of it?

Photo by Igor Miske on Unsplash
Photo by Le Buzz on Unsplash
  • the technical elements involved but also,
  • the role of storytelling, meaning that companies should be actively seeking to integrate animators into the core of their product design team and applying a UX designer’s design thinking to their VX research.
Photo by Ben Kolde on Unsplash
  • Where are individual customers viewing this?
  • What do they want to see in that specific circumstance?
  • What have they just seen which would inform what they’re feeling now? What do you want them to do when they’ve finished viewing?
  • Under VX the user research needs to cover in equal parts, both physical interaction with the content and emotional reaction to the content, in order to create a flawless living design system and brand experience.
  • Does your video content surprise and delight?
  • Most importantly, does it work?
Photo by Uriel Soberanes on Unsplash

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Aerate Inc

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Aerate is a social enterprise that creates and develops scaleable concepts that connect and support people through online platforms and applications.

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